Gear Up, Strategize, and Accelerate
With Brand Pedal

Generate Qualified Leads, Consistently

Take a look at the execution framework below…

Reverse Engineering

Together, we will decode your revenue target and split that up into the number of sales needed.

Next, we will have a detailed conversation with your sales team and get information regarding your past conversion rate, no. of leads needed to achieve a certain sales target, etc.

Based on this, we will set clear lead-generation goals for our team and define metrics to measure progress throughout the campaign.

Prospect Research

A step to not waste Ad budget on those who never buy.

By analyzing past sales data, buyer behaviors, and industry trends, we identify key characteristics and pain points of your ideal prospects who are with an intent to spend.

We pass on this research to the performance marketing team to optimize campaigns accordingly and prevent ad spend from being wasted.

Funnel Setup

As you might already know, digital marketing is popularly categorized into two channels:

  1. Search Results (To capture the high-intent audience)
  2. Social Media (To build awareness through visual ads)

Hence, we map out a funnel right from brand awareness to a prospect landing in your CRM with an omnichannel approach that integrates both organic and performance marketing.

Advertisement

From Ad copy to design and video Creation, we compile Ads for each stage of the funnel.

While the creative team takes care of the visual aspect, the analytical team makes sure that the ads are visible at the right moment to the right individual as strategized earlier.

By aligning each ad with the target’s intent, we make sure that every interaction is purposeful.

Optimization

Setting up a digital Ad campaign is not even 1% of a task. It’s the results that matter.

So, once the campaigns are live, we monitor them closely and make adjustments by analyzing real-time data, spot areas that aren’t performing well, and refine the strategy.

Whether it’s tweaking ad copy, adjusting targeting, or reallocating budgets, we make sure the campaign continues to drive better results and maximize ROI.

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